Mark Merenda, President, founded Smart Marketing in 1994, after leaving a post in corporate America as president of a $17 million-a-year software company. Since that time he has built Smart Marketing into one of the country’s premier marketing firms for attorneys.
BA, Bennington College
Bennington, VT
Lesley has been working in the marketing field for over 20 years and joined SmartMarketing in December 2001. Her areas of speciality include direct mail, list research, copywriting and marketing plan development. With prior positions in small to medium-sized, privately-owned companies, she understands the entrepreneurial spirit and what it takes to “make it happen.”
BBA, University of Wisconsin
Madison, WI
Tina worked as a Marketing Specialist for a large computer software company for over seven years where she was cultured in the world of graphic design and printing. She graduated Summa Cum Laude in 2000 from Baker College, Flint Michigan with a BA in Business Administration.
BA, Baker College
Flint, Michigan
Don began his career as an advertising copywriter in 1988. He has worked on a wide range of accounts at some of the largest and most respected agencies in Michigan, Illinois and Wisconsin. Prior to joining Smart Marketing in 2006, he was a freelance writer specializing in business-to-business communications.
BA, University of Michigan
Ann Arbor, MI
Sarah Marshall, SmartMarketing Events Manager since Sept. 2001, holds a degree from Auburn University. She learned her craft working for RDV Sportsplex in Orlando, Florida — home of the Orlando Magic. She has planned over 500 events.
BS, Auburn University
Auburn, AL
Vanessa Smith, SmartMarketing Media Buyer since March 2006, was born and grew up in England and graduated from Madeley Court School. She came to the U.S. in 1995 and became a U.S. Citizen in 2005.
Madeley School
Shropshire, England
Terry Lamar, Internet Marketing Specialist and Web Designer at SmartMarketing since January 2007, has been working in new media and Internet Marketing for over ten years. Previously, he was a website designer for The Naples Daily News, a newspaper in the Scripps Howard chain.
Julia Da Rocha, SmartMarketing Graphic Designer since April 2005, graduated from Santa Fe Community College with a degree in Graphic Design. She has extensive experience in both print and web design.
AS, Santa Fe Community College
Gainesville, Florida
Diane Scire, SmartMarketing Graphic Designer since Sept. 2004, came to Smart Marketing with a background in fine arts and theater. Her 15 years of graphic design experience includes stints in the publishing, real estate and fashion industries — and has worked for such well-known companies as Disney and MTV.
BFA, West Carolina University
Cullowhee, North Carolina
Anne Daré, Graphic Designer, joined Smart Marketing in July 2006. A native of France, her role as Designer combines life-long passions for artistic design and computers. In previous jobs, Anne has been a professional librarian and French teacher. She has a black belt in Karate.
Dave Meehan, Web Developer at SmartMarketing since November 2006, has been working in Information Technology for over ten years. His areas of specialty include website development, Search Engine Optimization(SEO) and technical support.
Carolyn Weld, SEO Specialist, started with Smart Marketing in May 2009. Over the past 12 years, Carolyn has worked in the newsletter publishing industry as an Associate Publisher and as a Customer Retention Manager. She also developed and managed the audio conferencing and book/resales divisions.
BS, Business Management
Salisbury State University, MD