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SMARTTalk Episode 14

You’re listening to SmartTalk with Victor and Mark; SmartTalk is hosted by Victor Medina estate planning, elder law and private client attorney in New Jersey and Mark Merenda CEO of Smart Marketing a marketing and coaching firm for law … Continue reading



previous episodes

SMARTTalk Episode 13

In this latest edition of SmartTalk, we join Victor and Mark in Austin, Texas. Victor: Welcome back to SmartTalk. We left off talking about lawyers as business owners. An extension of that was a presentation we attended this morning … Continue reading



SMARTTalk Episode 12

In the latest edition of SmartTalk, Victor and Mark, in a failed effort to be regular guys, take the Podcast to a bar and interview practice management consultant Allison Shields of Legal Ease Consulting, LawyerMeltdown.com, and the Legal Ease blog. … Continue reading



SMARTTalk Episode 11

In the latest edition of SmartTalk, Victor and Mark cannot escape Texas, but can still go back-and-forth about marketing gurus, false idols, the infomercial approach, electronic stalking, parental discipline, Skull & Bones and other secret societies, lawyers’ lack of … Continue reading



SMARTTalk Episode 10

Victor and Mark discuss what $25 can buy, customers vs. clients, Nordstrom and Moe Greene, the value of counsel, prescription pads and graphic design software, Click and Clack, experience vs. results, Victor’s use of big words, Mark’s emotional investment, … Continue reading



SMARTTalk Episode 9

Victor and Mark celebrate their return from Dallas by discussing how Victor got Mark to ride the Greyhound bus, marketing lessons from Mohammed the limo driver, Malcolm Gladwell and Blink, Victor’s use of fancy phrases like “cognitive dissonance,” the … Continue reading



SMARTTalk Episode 8



SMARTTalk Episode 7

The road trip continues from Dallas in Episode 7, in which Victor and Mark are joined by Attorney Coach Steve Riley and proceed to discuss how Steve scared a roomful of lawyers; the value of designing a great life; … Continue reading



SMARTTalk Episode 6

You’re listening to SmartTalk with Victor and Mark; SmartTalk is hosted by Victor Medina estate planning, elder law and private client attorney in New Jersey and Mark Merenda CEO of Smart Marketing a marketing and coaching firm for law … Continue reading



SMARTTalk Episode 5

SmartTalk goes on the road to Dallas, Texas, prompting Victor and Mark to discuss feedback from their listeners, whether Mark really hates attorneys, the advantages of doing nothing, the California Switchblade and other marketing excesses, do-it-yourself logos, marketing with no money, the fear factor, a question of confidence, the screw-up as an opportunity, whole-plus-one, and whether or not Mark can say “shit” on a Podcast. Continue reading