I had been aware of Mark Merenda and Smart Marketing for almost 18 months before I decided to pick up the phone and call him. Mark posted frequently to an attorney marketing email list serve I participated in, and I always felt his comments were right on target and that he had a real grasp on marketing issues, specifically for attorneys.
When I called, Mark spent almost an hour on the phone with me learning about my practice, the financials, my past marketing efforts, client base, etc. He then made very insightful suggestions about my practice areas and how to grow my business. By this time, I was hooked, but just didn’t see how I could justify the cost at that time. After much consideration, I “threw caution to the wind” and signed on as a Smart Marketing client in November, 2007. Since that time, Smart Marketing has revised my logo, completed a major overhaul to my website, created the presentation materials for a seminar, and managed the seminar event, from obtaining the mailing list, designing the invitations (for direct mail and email), booking the space, working with catering…it’s literally been A to Z in their “event management.” I just have to show up and be the “expert” of the night!
Additionally, the Smart Marketing staff has created 2 versions of a brochure for me and several other marketing pieces as well. I have full access to a copywriter for writing content for me on just about any communication I want to send out. Their work is very high caliber — I’d put my marketing materials up against the materials of the largest firms in the country any day — and the staff is completely accessible and responsive. I have gotten so many compliments on the quality of my marketing materials.
Finally and most importantly, I have a growing pipeline of business. While I’ve only been a Smart Marketing client for a few months, I can see the benefits this group brings to my practice. They do a first class job and make me feel like I have a full service marketing department in my business. I highly recommend Smart Marketing to any attorney who is serious about building a thriving practice.
Traci D. Ellis, Esq. LLC
3020 Highlands Parkway, Suite F
Smyrna, GA 30080
678–556-0811 Telephone
678–556-0877 Fax
www.traciellis.com