“One of the best business decisions I’ve made was to hire Mark Merenda and Smart Marketing in September of 2010. From the start, Mark and his team have been able to focus my time and energy and marketing dollars in a productive way. I now have an excellent and professional team behind my marketing efforts. The folks at Smart Marketing are incredibly responsive and able. Without exception I have been impressed by the people I’ve interacted with at the company. I’ve also benefitted from insights Mark has shared over the past 5 months from both a marketing and general business perspective.” Read More

As I moved into a new market, separate from what I had previously been known for, I considered re-branding my firm as crucial to that effort. Smart Marketing’s capabilities in that area have really made me stand out in the marketplace. I have been most impressed with the Smart Marketing staff. It’s like having my own marketing department on my staff. I love being able to call them and say, “Here’s my latest idea, make it happen.” Read More

The reality is, as you have well stated in your article: “Fish, and keep Fishing.” Success in marketing comes from persistently and consistently going forward with a marketing plan. I am grateful that I had the wisdom to recognize my need to join the Smart Marketing team. As I told you in my very first introductory email, “Your organization is just what I am looking for!” When I saw the first draft of our proposed website for Law Elder Law, I knew that we were on the right track. So, please feel free to share this with whomever you wish, inside or outside the organization. Read More

When I met Mark I was struggling on my own with an (extremely) part-time secretary, barely making ends meet. Within a short time of meeting Mark I hired, with his guidance, a fabulous assistant who I couldn’t live without now. That was the result of just a one hour free consultation in July 2004. Read More

I arranged to meet Mark Merenda at a National Academy of Elder Law Attorneys (NAELA) meeting in Dallas, Texas. At our meeting I was impressed by his grasp of my practice and decided to engage Smart Marketing. Although I retained the firm to help me get new clients, it was clear to me that I first needed to become more efficient with the workflow I already had. I was feeling overwhelmed by the sheer volume of what I had to do every day. Read More

I have had a successful law practice for over thirty years. I have given lots of seminars and done a lot of home made marketing, but I did not have a reliable steady source of new clients. My office did not have the ability to produce first class materials that reflected the high standards we set for ourselves. Last year, we retained Smart Marketing and they have completely changed my practice. Read More

Mark Merenda helped me turn my shoestring law practice into a real law business. The first time I met with Mark, he said some things to me that made a lot of sense. That was several years ago, when I was an associate at another firm. That firm thought they didn’t need help with marketing, so I tucked Mark away in my mind. Fast forward a few years later and I am leaving that firm. One of the first things I did was call Mark Merenda. I’ve never regretted that call. Read More

I have been particularly impressed by Smart Marketing’s abilities in designing our collateral materials. They were able to lead us from what we thought we wanted to something much better. The Smart Marketing team members treated our corporate identity and image as crucial to our marketing efforts. Read More

The most striking result of our work with Smart Marketing has been the complete transformation of our professional image. When my colleagues in the financial services industry see my materials, they recognize that they are a cut above what anyone else has. I don’t think it’s an exaggeration to say they are in awe. Read More

What I like about Smart Marketing is, everything they say they are going to do — they do. Moreover, they accomplish projects in a very professional manner. I cannot recall a single thing that has ever been forgotten or fallen through the cracks. Read More

They are really masters at creating and implementing marketing projects, and were able to do so with as little, or as much, input from me as I chose. Their ability to pick up and run with these projects was just what I was looking for. I found his organization to be one of the most responsive that I have ever had the pleasure to work with. Read More

As I write this, I have been a Smart Marketing client less than three months, but there has already been a dramatic impact on my practice. Thus far, I have generated $56,000 in business that I would not have had otherwise (with a significant amount more still in progress); attendance at our workshops and seminars is wonderful; I am developing a whole new revenue source for my practice by adding Medicaid planning; my internal processes are improving through Mark Merenda’s coaching; and I feel my firm is growing, instead of retreating. Read More

I signed with Smart Marketing on January 15. In February, I had my first set of three seminars promoting Medicaid Planning and Estate Planning. The response was nothing short of astonishing. For the three events we had 235 attendees. We made 42 appointments. So far, I have booked just over $100,000 in fees from that one set of seminars. Furthermore, I estimate that when all is said and done, the revenues will be even higher. Read More

Mark and his team at Smart Marketing have developed a turnkey marketing package for Medicaid Planning for me, and I hear from attorneys around the country about the positive results they are receiving from his program. I continue to consult with Mark and his team to this day. Mark’s “out of the box” thinking has proved for me to be a valuable business relationship. Read More

In short, I became a client. Six months later, I have been in front of approximately 220 qualified (net worth $1.5 million and up) prospects, of whom some 40 buying units have come to my office for consultations. I’m not yet ready to retire, or even rolling in cash, but I have created a pipeline that is producing a steady flow of qualified prospects. I have also created new “rainbroker” relationships, and benefited from Mark Merenda’s coaching on such matters as sales and closing techniques, image and packaging, marketing in my office, presentation skills, and more. Read More

Mark Merenda and his associates have successfully assisted us for nearly 10 years in promoting our services to the type of high net worth prospects that can best utilize those services. Smart Marketing knows how to establish our credibility and attract new business. In short, they get the job done!
Read More

I first met Mark Merenda by telephone in late July of 2002. I had a good estate planning practice (over 7000 plans completed), but I had watched it slow during 2001 and 2002. My emphasis has always been on helping people rather than making money, but they were getting harder to come by. I had been doing some elder law and decided to focus more in that area. I knew there was a need, but just couldn’t get the clients in. I had to do something. I saw an e-mail from Mark on the Wealthcounsel listserv and I phoned him. Read More

SmartMarketing has changed the way I look at practicing law. Mark Merenda and his staff have been nothing short of superb in their attempts to make my practice better. They completely revised my firm image from fresh flowers in the lobby to business cards and letterhead. My firm brochure has been transformed into an even better first class publication. SmartMarketing takes a proactive position with clients. Read More

In trying to transition from a primarily personal injury litigation firm into an estate planning one, we realized that technical knowhow alone could not carry the day for us. After doing a fair amount of introspective reckoning, we decided to engage a company that could both provide the necessary coaching to more effectively hone our skills in an effective manner, and also help us reach the target audience that could better benefit from the services we provided. We found such a company in Smart Marketing out of Naples, Florida. Read More

The team at Smart Marketing has provided the experience and staff to help us build a marketing strategy to move us in the direction we desire. They have been timely and hardworking in the goals we have set. They have pushed us in the direction we need to go and supported us along the way. Mark and his capable staff have always done what they said they would do. Read More