An investment in image can be frustrating, because there is no measurable return on investment. No one ever says to you, “I hired you because you have a nice business card, and nice stationery.”

Yet image is crucial, for two reasons. First, because your product — a professional service — is invisible. In marketing, when a product is invisible, the package is the product. And second, because your clients are generally not qualified to judge your work they don’t really understand what you do, or how you do it. They lack a logical basis on which to choose you. They will decide emotionally, and nothing will affect that more than appearances.

At Smart Marketing, we are experts in professional image. From your corporate identity suite (logo, business cards, stationery) to your brochures and other collateral materials, to your website and newsletters, we can make you look like the top firm in your field — whether you are or not.

Benjamin Franklin was the first modern writer to declare that “time is money.” In marketing it’s slightly different. It’s “time OR money”. Given a decent economy and a good reputation, you can get to where you want to be with 5, 10, or 20 years of steady growth at 10–20 percent a year. Or you can make an investment now and get there in a year or two.

It’s up to you.

To see some examples of Smart Marketing’s branding and image materials, click here.

Law Firm Corporate Identity

Your corporate identity — your firm name, logo, tagline, and complete stationery suite (business cards, letterhead, note cards, envelopes, mailing labels, etc.) is an important part of your image.

This will be the foundation of the “look and feel” and all aspects of your image. Everything from your emails, to your website, to your newsletters should have a consistent “look and feel”. Your logo and firm colors constitute the basis of a consistent brand.

Brochures For Lawyers

Your firm brochure is another important building block in your image. It serves to establish an idea of your firm in the minds of those who see it, and a strong reminder for those who take it with them. It can be particularly important as a tool for your professional referral sources who want to send clients to you.

Brochures come in many shapes and sizes, but the impression must be powerful and instant.