Internet Marketing
Smart Marketing gives its clients a dynamic Internet presence, and the strategies that establish credibility and generate new clients.
Our services include website design and development, blog development, electronic newsletters and dripping campaigns, search engine optimization and pay-per-click management.
Coaching
You’ve probably heard it before. Tiger Woods has a coach. Meryl Streep has a coach. Luciano Pavarotti had a coach.
What? You think you’re better than them?
Everyone can use a coach: someone with talent and insight in your field; someone to be your cheerleader; someone to bounce ideas off; someone who can give you advice from an outside perspective.
Marketing to Referral Sources
The best business in the world is referred business. It comes in the door pre-sold, it comes in with “third-party credibility”, it has a very low acquisition cost, and psychologically, it’s so much more fun to be sought out than to have to pitch yourself.
Each referral source is incredibly valuable, and can send you, not one client, but many clients, and not just this year, but every year. Building a strong referral network can take enormous pressure off your marketing.
Marketing Through Seminars
When people buy professional services, they buy the person who provides the services. That’s why seminars remain one of the best ways to market your services — by getting you physically in front of a group of prospective clients and giving them a chance to get comfortable with you.
We do it all. You just show up and give a great presentation.
Branding & Image
An investment in image can be frustrating, because there is no measurable return on investment. No one ever says to you, “I hired you because you have a nice business card, and nice stationery.”
Yet image is crucial, for two reasons. First, because your product — a professional service — is invisible. In marketing, when a product is invisible, the package is the product. And second…
Advertising
“You get across the river by stepping on the stones.”
At Smart Marketing, we’re not big fans of the kind of advertising that says “Call us and we’ll do business.” Advertising is much more effective when it gives your potential clients a middle step: “Call us and register for our upcoming seminar” or “Call us and get a copy of our free report” or “Visit our website.”