Referral Packets
Often our clients tell us that they have dialogue with a fellow professional that goes something like this:
Fellow professional: "I referred Fred Jones to you. Did he ever call?" Our client: "No, he never did."
The solution to this dilemma is developing a system where your fellow professionals actually make the appointment for the person they are referring. Key to this strategy is the referral packet (from your office) that they can hand to the prospect. The referral packet contains elements that make the appointment sure to happen.
Click here to see examples of referral packets Smart Marketing has developed for its clients.