One reason is simple enough. In classical marketing and sales literature you will find the instruction that you don’t tell your prices until you want people to make a decision. And we don’t want you to make a decision based solely on what you can read or view on this website.
Every value proposition is composed of two parts: cost and benefit. We don’t want you to make your decision based on only half of that equation. We want the chance to show you the benefits — the value — as well as the cost. We want to learn more about you and your practice. We want to send you a package of materials. We want to have a conversation with you about your firm. At that point, the decision will be up to you on any basis you choose, including price. We understand and respect that — and nobody at SmartMarketing will ever pressure you in any way.
Another good reason for you to schedule a consultation is this: you can get an awful lot of insight into what you should do, whether or not you engage our services.
Now if you really, really don’t want to talk, you just want the prices, call us or fill out our contact form and we’ll email you the pricing sheet.
Why does SmartMarketing work on a retainer basis only?
We get hundreds of requests every year, along the lines of “How much for just a brochure?” or “Could you just build our website?” We say no, even though we are leaving a lot of money on the table. Why?
One reason is quite selfish. Over the years we have achieved, through hard work and devotion to our clients, a certain amount of success — for which we are very grateful. That has allowed us to be picky, to work with the kind of clients we want: clients who want an on-going practice development relationship, who want us to be their coach, their business advisor, and their marketing department; clients who become our friends. We have clients who have been with us five years, seven years, eight years, even ten years. We understand that it is not always possible or even desirable, but that’s what we strive for.
There are also good reasons why the retainer form of payment should be attractive to you. We find that when work is done on a project basis, an attorney’s focus tends to be “How little can I get away with? Can I get away with just business cards and a brochure? Can I just do a mailing?” And so on.
Once on retainer, however, the focus becomes “How much can I do or get for my retainer?” That means our clients do more things. Which in turn means they get more results. And that’s what we’re all here for, right?
Apart from that, we’re happy to discuss any aspect of your pricing with you. Just give us a call or fill out the contact form.
Why you should be happy if you think we are expensive.
Our pricing means that we have fewer clients and can give you more individual attention. Our price is the “velvet rope” that keeps your competition out and gives you a big advantage in your marketplace. Almost none of your competitors are going to be willing to make this kind of investment.
Our price allows us to keep on staff the finest professionals: writers, graphic designers, event planners, media buyers, website designers, search engine specialists and others.
Our price includes your membership in the SmartMarketing coaching program, led by marketing and practice management experts Mark Merenda and Steve Riley — as well as access to personal one-on-one coaching with Mark Merenda on an as-wanted basis.
All is included in your retainer.