Marketing for Attorneys, Law Firms & Financial Professionals
Download Mark Merenda's Latest Books
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Merenda on Legal Marketing
Mark Merenda is one of the nation's leading authorities on marketing a law practice. His articles have appeared in Advisor Today, Bloomberg Wealth Manager, Marketing The Law Firm, National Underwriter, The National Law Journal, Elder Law Answers Monthly, CAPA2biz.com, and the Journal of the Institute for Dynamic Wealth Innovation, among others.
In this volume, Merenda will share with you:- The top 11 reasons attorneys don't do marketing (Page IX)
- The role fear plays in marketing legal services (Page 1)
- The overwhelming importance of image in any buying decision (Page 9)
- Why being a great marketer is more important to your business success than being a great lawyer.
- How to defeat "commoditization" (Pages 17 & 41)
- Why marketing is like golf. And why it's not. Plus a fish story. (Pages 21 & 33)
- The key role of "happy accidents" (Page 27)
- Why Woody Allen said that 80 percent of success in life is "showing up" (Page 36)
- Simple lessons from Disney and Nordstrom on scripting the client experience (Page 44)
- Why the second most important person in your office is the receptionist (Page 47)
- How to multiply the impact of your public relations (Page 57)
- The 14 Gruesome Seminar Mistakes (Page 61)
- What you need to know about the Internet, websites, search engines, and blogs — in language you will understand! (Page 79)
Using The Internet
There is no more cost-efficient way of marketing your practice than through the Internet. In this 28-page white paper, legal marketing expert Mark Merenda explains in clear, easy-to-understand language, what lawyers and financial professionals need to know about websites, search engine optimization, pay-per-click advertising, blogs, e-newsletters, podcasts, streaming video and other techniques that will help you make informed decisions about on-line marketing. Fill out the form below to download your copy, or to request a hard copy in the mail.
