Flex 3 Blog | SEO | PHP

I had alittle problem… Our corporate blog was originally setup on TypePad.com. While this is fine I guess for most people, we wanted to leverage this blog’s SEO coolness (Parker Lewis Can’t Lose Anyone?) and apply it to our main website. In order to do this, we needed to have the blog on our main domain. (smartmarketingnow.com/blog) Simply moving the blog wouldn’t keep the link juice going through. We would have had to start over building inbound links to the new blog address. This simply wasn’t an option I wanted to pursue. While searching for the answer to this problem I came across many others also wishing to know if this was possible. So here ya go, without further delay,

How to move your TypePad blog to another location and keep your link juice:

The key to this is using a META Refresh inside your TypePad posts. In TypePad you have the option of adding in HTML code. Now, usually you don’t want to add this redirect to the post introduction. The best place is the post body which only should show up on it’s individual page, pointing to your new page.

So, you’re probably asking, WTF would a META Refresh help me do anything? Good question!

Here’s why:
Google and Yahoo accept undelayed meta refreshs as 301 redirects

So, we set our META Refresh to a 0 delay and eventually Yahoo & Google should pickup on this when they re-index you. The code I used in my TypePad posts looked like:

<meta content=”0;url=http://www.smartmarketingnow.com/blog/” http-equiv=”refresh” />

Of course change the URL to match the exact post you are editing. You don’t want to redirect all your posts to the main page of your blog. Redirect them to the new page that represents the same/very similar content. At this time I am still waiting on Google to update our index entries to reflect these changes. I will let you know if I need to make any changes.