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Apple: Masters Of Marketing

Smart BlogThe New York Times has an interesting article on Apple's introduction of its second-generation iPhone, which it chose to market with a 30 minute (!) video featuring nothing much more ...  » Continue Reading

 

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Coaching Lawyers

Impatient Button You've probably heard it before. Tiger Woods has a coach. Meryl Streep has a coach. Luciano Pavarotti had a coach.

What? You think you're better than them?

Everyone can use a coach: someone with talent and insight in your field; someone to be your cheerleader; someone to bounce ideas off; someone who can give you advice from an outside perspective.

Smart Marketing's Mark Merenda is known as a gifted coach. Jan Copley, a Smart Marketing client for almost four years, said recently: "I joined up with Smart Marketing to get 'the stuff' — my corporate identity, brochures, and website — but what has really proved to be of most value is the coaching. I doubt we would have come so far, so fast without it."



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