Marketing for Attorneys, Law Firms & Financial Professionals
John Peck is Smart
Here's what I'd tell any attorney or financial professional who is considering hiring Smart Marketing: It was one of the best decisions I ever made.
I have to admit that I wasn't so confident of that when I first engaged the firm. I was nervous about the outlay of funds, and I was very uncomfortable with trying new ways of presenting myself. In fact, some of it sounded downright ridiculous to me. As someone who has been practicing law for more than 20 years, it was hard for me to take off my "attorney's hat" and see my practice in a different way.
But I came to the conclusion that if I was paying Smart Marketing good money, I ought to at least try, one time, to "be stupid" and do exactly what they were telling me to do. That turned out to be a very wise decision.
I signed with Smart Marketing on January 15. In February, I had my first set of three seminars promoting Medicaid Planning and Estate Planning. The response was nothing short of astonishing. For the three events we had 235 attendees. We made 42 appointments. So far, I have booked just over $100,000 in fees from that one set of seminars. Furthermore, I estimate that when all is said and done, the revenues will be even higher.
And here's something even more amazing. Since this was our first set of seminars, I don't think we did as well as we could have. We weren't really prepared for the response. There was such a crush to sign up for appointments, there was a long wait and some people simply left before signing. Believe me, we haven't made that mistake since.
I know from talking with Mark Merenda of Smart Marketing, and my colleagues in the National Academy of Elder Law Attorneys (NAELA) and the National Network of Estate Planning Attorneys (NNEPA), that my results were extraordinarily good for a first time. But my subsequent experience has shown that even a "bad" set of seminars will cover the marketing costs and produce a profit.
When I'm asked about Smart Marketing, most people want to know right away about the financial results and, although I agree that is the "bottom line," it is only a small part of what Smart Marketing can bring to your practice. I won't enumerate all that here, but I will say this: Smart Marketing is staffed by very fine people. They do what they say they're going to do, when they say they're going to do it, and they do it in a warm, friendly way. They push me — not the other way around.
I have gotten far more from my association with Smart Marketing than I ever hoped or imagined. Of how many business relationships can that be said?
John Peck
Legacy Law Center
Jacksonville, NC
(910) 347-7782
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