Marketing for Law Firms, Attorneys & Financial Professionals
Deborah H. Walker is Smart
In early fall, 2004, our firm was seeking someone to facilitate our next attorney retreat, which was to be held in December. One of our partners recommended a speaker he had met at an Elder Law conference (NAELA) that year. He was extremely impressed with this person’s knowledge of Elder Law, as well as his ideas regarding marketing the practice area. The person our partner referred to turned out to be Mark Merenda of Smart Marketing. We contacted Mark right away and he graciously accepted our invitation to assist with the retreat.
Mark opened the eyes of our partners, and the firm as a whole, to the new trends in marketing. We presumed that since our firm was the oldest law firm in
It was January, 2005, when Mark officially began the mission of guiding our lawyers through the marketing process. The journey, which continues today, has not only enhanced the reputation of the firm, but has reinforced that we are, and always have been, a premier law firm. He provided us with the tools necessary to ensure we continued to be seen that way in our community.
Since beginning our relationship with Mark, and his extremely talented staff, they have developed a highly regarded, wonderfully executed website for the firm, designed an elegant brochure, built-up our marketing efforts in ways we never dreamed of and taught us the financial benefits of conducting client seminars. Bottom line - he has trained our staff and attorneys how to become better at what we do.
Working with Smart Marketing has placed us in more venues and exposed us to additional professional groups. We have also re-acquainted ourselves with our existing client base. As a result, we have added new clients, been given the opportunity to assist more individuals and families with their various needs, and formed new business relationships. Good marketing efforts always result in enhancing the bottom line. We now feel that if we participate in a conference, or speak to a group, and gain even one client or referral from that experience, it pays for itself! I know of no business today that does not like to grow their client base! We truly value our client relationships and feel that working with Mark Merenda the past few years has only been a win-win for our firm. One of my staff people sums it up in 3 words – “He inspires us.” As a manager, that speaks volumes to me about the caliber of person Mark Merenda is, and how he has affected our firm.
On a personal note, I have grown as a professional under Mark’s guidance, and am told I have become a more valuable asset to the firm. I not only highly respect Mark and his firm’s abilities as professionals, but also consider Mark, and his staff, my friends. Hands down, Mark Merenda is the best at what he does, more so than anyone I have encountered in this field. I look forward to working with, and continuing to learn from, Smart Marketing for years to come.
Deborah H. Walker
Legal Administrator
Craige Brawley Liipfert & Walker LLP
110 Oakwood Drive, Suite 300
Winston-Salem, NC 27103
(336) 725-0583
www.craigebrawley.com
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