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Craig Hersch is Smart

While I am a part of a firm originally established in 1924 and have had a successful estate planning practice in that firm for nearly two decades, I always believed that my practice could soar higher. Even before I met Mark, I was fairly effective at marketing. I write an estate planning column in a local newspaper, have an established network of referral sources that feed me good business, and have written professional articles in trade journals that I have used as effective marketing tools.

But Mark was able to take my instincts – and help me create a platform that effectively communicates my firm’s services to clients, using graphics, layouts and language that our clients can understand. We’ve created brochures and web sites that speak to our client’s needs and wants. With the team at SmartMarketing, we constantly add to and improve the look and feel of our materials, so that our client knows what we offer, and our client can understand the value that my firm is adding to his estate planning experience.

And after a couple of years with SmartMarketing, we’re just scratching the surface. Mark’s team is implementing Internet marketing strategies as he correctly points out that a firm’s web site is the 21^st century calling card, helping us build brochures and inserts to our brochures for specific estate planning techniques, and is assisting me in the publication of books and other written materials. We continue to define in a very tangible way the unique abilities that my firm offers to its clients. Without a doubt, I believe that the investment in hiring SmartMarketing is and will continue to pay dividends to me and my firm over the course of the next several years.

Craig R. Hersch
Board Certified Wills, Trusts & Estates Attorney, CPA
Sheppard, Brett, Stewart, Hersch, Kinsey & Hill
9100 College Pointe Court
Fort Myers, FL 33919
(239) 334-1141
www.SBSHLaw.com

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