SEO
The world has been "Google-ized." Search engines are now the way that everybody finds everything. Whatever the Yellow Pages once were to attorneys and financial professionals - search engines are the Yellow Pages on steroids.
Your Internet marketing strategy must be built around the search engines, especially Google, Yahoo, and MSN.
There are two keys to the Internet equation: clicks and conversions. In plain English, that means getting people to your website, and then having a strategy to convert that visit to a consultation and a sale. The key to the first is having a website that comes up high in the search results for various important search terms. In the old Yellow Pages, if you looked under "Plumbers" you were likely to find at least one company called "AAAAAA Plumbing." Those plumbers knew that if you were looking for a plumber, the one who was listed first was going to get the most calls. It's the same with search engines. If you aren't in the top half of the first page of results, you aren't like to get much business from the Internet. Smart Marketing is expert in search engine optimization (SEO), management of pay-per-click (PPC) advertising campaigns, and creation of landing pages that will convert visitors into clients.
