Marketing professional services — like those of attorneys, law firms, and other professional financial advisors — is very different from marketing a product.
Most lawyers labor under the impression that potential clients will rationally evaluate their results, or their legal experience, or their credentials, and pick them.
But that approach is based on a flawed premise: that the buying decision is a rational process.
It isn't. Your potential client is in no position to judge your legal expertise. For law firm marketing purposes your expertise and legal experience are largely useless. From the consumer's point of view, they are simply claims that the law firm is making.
But there are effective ways to market your law firm and financial planning practice — ways that are driven by the key elements of the real buying process.
We invite you to review our services and our portfolio, to meet our staff, and to read what others say about us. If you think you might like to have a conversation about your law firm, click here.